Logo Beautiful Things Digital Designs

Transform your business with

Strategic, Smart +
Beautiful Websites​

For Modern Entrepreneurs

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Strategy First Design Thinking

If you don't have a strategically designed website, your business runs the risk of being ostracized by your potential customers as well as google.

We can prevent this!

Maybe a year ago you could have survived with a mediocre website, but it’s a whole new world out there. Between the ever growing number of virtual businesses and googles ever changing algorithm, it sometimes feels like your whispering in the middle of a concert and wondering why no one can hear you.  

That’s why the newest trend in online business isn’t pants-less zoom meetings, it’s data analytics! Data is the new “gold” and if you don’t have it, your business is dead in the water.

“Without data analytics strategies, companies are blind and deaf, wandering out onto the web like deer onto the highway.” 

Geoffrey Moore



Data = Gold

First things first you need the right tactics, tools and industry professionals to know the right KOIs to track, survey questions to ask and user data to collect. All of this wonderful data gives you a much clearer picture of your customer when you can analyze the data correctly and stop relying on your “gut” alone.


Don't be a deer in the headlights!

There’s a lot of data you can collect and if you have no idea what to do with it, it can be very overwhelming. That’s why you need professionally trained data analysts to shift through this invaluable data to help formulate the plan for your website, business and your customer!

Hire a professional!

Website Strategy and Design with Lena Forrey
Website Strategy and Design with Lena Forrey


Using the data

This is where we use all of that beautiful data we’ve  collected and analyzed to create something truly special. We take your customer demographic and begin building personas and customer avatars which cascade into customer journey maps and finally into wire-framing for you new SMART website. Where we take your customers on a data centered journey through all the steps of their awareness so they effortlessly push the buy button when asked! 

its time to level up

Data Based Strategy

Get a Lead Generating Machine

With Research Based Strategies​

and a fresh + beautiful design

It’s time to make the right choice for your next website project, choose a team who wants to do more than just design a “pretty” website. Choose Beautiful Things for your next project and take your business to the next level.

meet the data geek herself

Hi, I'm Lena

Strategist | Designer | Developer

Founder of Beautiful Things and a conversion design specialist. I get you the right leads so you can convert them into more sales!

Since retiring from the yoga industry, I’ve made it my mission to help other entrepreneurs authentically reach their future clients through websites that are both beautiful and strategic. If you don’t have a strategy then you are wasting your time, money and mental health with a website that will never fully perform the way you need it to.

Website Strategy and Design with Lena Forrey

I've helped countless entrepreneurs

Expand their reach by creating data based strategies that don't let customers fall through the cracks!

and I can help you too!

See there is a real gap in the website design industry. Most web designers give you a pretty site, but that’s it, that’s all they give you. I give you a data driven machine that is tested, optimized and truly an embodiment of your business. It attracts and converts your ideal customer by simply existing.

Because when you design for conversion from real data, you are guiding your potential customer on the path they NEED, the path you have created through your endless education, experience and compassion that will help them become their most empowered selves. Taking into account where they are in their journey and the fundamentals of data implementation and conversion marketing tactics we provide you with something truly revolutionary in the design industry.

Some of Our Clients

Take the next step

Get a Smarter Website

Your website will be the most comprehensive marketing tool in your arsenal with a strategy in place that draws your ideal customer right to your doorstep! Set-it up right the first time and stopping paying for a new site every other year to just stay relevant in your industry. 


We would love to work with you in our full Smart Website Design capacity but understand not everyone can afford our incredible services that’s why we offer our all inclusive package as well as our stand alone strategy development service. Please indicate which service you are interested in when filling out our contact form.

Website Strategy and Design with Lena Forrey

Full vip service

Smart Website Design

Get the whole package with the team at Beautiful Things! We collect and analyze the data, present our findings and build you a website that is tested and guaranteed to perform! Beauty and brains in a website!

Contact for more info →

Website Strategy and Design with Lena Forrey

Use your own design team

Strategy Development Only

Beautiful Things website design is known for their data analysis, UX optimization, testing and implementation! This is perfect for someone who already has an all start designer but is looking to take their site to the next level with a data driven website strategy! Note: We also work with agencies, offering this as a white label service. 

Contact for more info →

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For Other Website Professionals


Do you want to know everything there is to know about website strategy and development? Maybe you are a super talented website designer who wishes to offer a high caliber service to your clients but taking the various UX and analytics courses makes you feel “overwhelmed” or you are just short on time and need 1 on 1 help! I offer mentoring sessions to get you on the road to the next step in your web design evolution! 

Contact for more info →